What does this site have that other online travel sites don''t? Actually, it''s not what the site has, but rather what it does. The heart and soul is actually a fare search engine with state-of-the-art technology to find and book fares. And consistently displayed more fares from more airlines than its competitors. It''s apparent that the consumer will have a new and improved way to book online travel that not only shows more choices but also steps up the competition for the rest of the online travel booking services to improve their product a definite win-win for travelers. Backed by a $50 million investment and boasting powerful technology that helps do-it-yourself travelers find and sort airfares more quickly than anything else on the market, we generated plenty of buzz from the moment the then-unnamed concept was announced in November 1999.

First, there is our high-powered, yet friendly, search engine. It guarantees you more travel options and the lowest publicly available fares. And that includes Internet-only fares for nearly thirty airlines. This capability, along with our commitment to unparalleled customer care, is what sets us apart from all other travel-planning Web sites. Explore the Difference in depth. It was obvious that the current state of the online travel market really didn''t serve the true needs of today''s travelers. The airlines shared a vision of the perfect travel site, one focused on the consumer. A site that would provide comprehensive and unbiased travel information as well as one that would make planning and buying travel on the Internet easy and hassle-free; instead of the usual scavenger hunt. Travelers will have all the information; so they can make informed decisions.

Most customers most of the time will find lower fares, not because of web fares, and not because we will have access to fares that other channels (CRS''s and the sites and agents that rely on them) do not have access to, but because we will do a better job of searching the fares everyone has access to. This will be because we have opted to do what the others have not, which is invest in new technology computers able to do far bigger searches, using search software that that was independently developed and is designed to search all fare and schedule possibilities comprehensively and without bias, and in telecommunications capacity that will provide absolutely the most current information on seat availability. It is expected that more than 99% of the time that we come up with a better fare, it will not be because we had access to any fare that its competitor did not. It will be because we did a more comprehensive and unbiased search of all the fare and schedule possibilities that are available to all channels.

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